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07
Purchase Behavior & Category Usage
Where sauces are bought, how often they're used, what pulls people in, and what holds them back. Consistency and time-saving lead; price and health worries push the other way.
1Pick a sub-category
Powdered Dry Spice Mixes
AVG20.0%
Always cheapest
21.7%
+1.7pp
Price-led, pay more for trusted
21.5%
+1.5pp
Compare for best value
21.3%
+1.3pp
Always preferred brand
19.7%
-0.3pp
Preferred, switch if pricey
15.8%
-4.2pp
Ready-to-Use Liquid Recipe Sauces
AVG20.0%
Price-led, pay more for trusted
25.9%
+5.9pp
Compare for best value
25.5%
+5.5pp
Preferred, switch if pricey
23.4%
+3.4pp
Always preferred brand
17.6%
-2.4pp
Always cheapest
7.6%
-12.4pp
Plain Ingredient Bases
AVG20.0%
Compare for best value
28.0%
+8.0pp
Preferred, switch if pricey
22.9%
+2.9pp
Price-led, pay more for trusted
21.4%
+1.4pp
Always preferred brand
15.6%
-4.4pp
Always cheapest
12.1%
-7.9pp
Cooking Cream
AVG20.0%
Compare for best value
26.4%
+6.4pp
Preferred, switch if pricey
23.6%
+3.6pp
Price-led, pay more for trusted
20.6%
+0.6pp
Always preferred brand
19.4%
-0.6pp
Always cheapest
10.0%
-10.0pp
Ready Pizza or Pasta Sauces
AVG20.0%
Compare for best value
27.7%
+7.7pp
Preferred, switch if pricey
25.4%
+5.4pp
Price-led, pay more for trusted
19.4%
-0.6pp
Always preferred brand
16.5%
-3.5pp
Always cheapest
11.0%
-9.0pp
Cooking Pastes
AVG20.0%
Compare for best value
26.1%
+6.1pp
Preferred, switch if pricey
23.2%
+3.2pp
Always preferred brand
20.4%
+0.4pp
Price-led, pay more for trusted
20.3%
+0.3pp
Always cheapest
10.0%
-10.0pp
Spicy Condiments / Side Pastes
AVG20.0%
Compare for best value
26.1%
+6.1pp
Preferred, switch if pricey
21.7%
+1.7pp
Price-led, pay more for trusted
21.6%
+1.6pp
Always preferred brand
20.2%
+0.2pp
Always cheapest
10.4%
-9.6pp